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Resources • Logos • Trademark Display Guidelines • Advertising Campaign
FCSI Advertising Campaign
2005 Campaign The 2005 FCSI advertising campaign was launched this May and continues
to the end of June. It will then start up again in the fall, running
from September to the end of October. This campaign consists of three
innovative FCSI advertisements featured in the Globe and
Mail’s
Report on Business section, the National Post’s Financial Post
section, Advisor.ca and Moneysense.ca. The ads focus on three main themes that distinguish the FSCI designation
from the bulk of other financial services designations in the Canadian
marketplace - the education, ethics and experience of FCSI members. The tone of the ads is confident and informative to reflect the pride
we have in the FCSI designation’s high standards. The headlines
of the ads are quite witty and designed to capture the attention
of readers. The aim of the advertising campaign is to raise the profile of the
FCSI designation among financial services companies and the general
public as well as position it as the best designation within the
Canadian marketplace. We want to retain our existing 5,000 plus members
like you, and encourage current and prospective CSI students to strive
for the FCSI designation. Click below to view the ads: 2004 Campaign The 2004 FCSI recognition campaign begins in mid-January and consists of radio ads that will be heard on 680 News in Toronto for six weeks and for the very first time, on All News 1130 in Vancouver for four weeks. The radio ads feature our President & CEO, Dr. Roberta Wilton, who will highlight the integrity, advanced education and industry experience of FCSI designation holders. A series of three radio ads will air more than 56 times per week during peak listening times. In addition to the radio ads, 680 News will broadcast live interviews with Dr. Wilton. The number of monthly visits to the FCSI Directory that includes the names and contact information of all FCSIs, doubled in the two months following the 2003 campaign. The 2004 campaign plans to build on this exposure and success. Click below to listen to the radio ads. 2003 Campaign Banners and advertorials will appear, beginning February 9, on www.Canada.com in the RRSP special edition, Financial Post and other national sections. These banners and ads will generate at least one million impressions. Each ad will include a link to the FCSI Web site that includes a directory of practising FCSIs. To test the effectiveness of radio advertising, a series of three FCSI ads on 680 NEWS in Toronto will be aired beginning February 5, 2003. If these ads meet specified benchmarks, we will examine the possibility of implementing a national radio campaign as part of the 2004 FCSI awareness program. Click to listen to the radio ads. |
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Resources • Logos • Trademark Display Guidelines • Advertising Campaign |
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